• Designed and implemented a strategic business plan that expanded company’s customer base and ensured its strong presence.
• Identified emerging and existing markets for the firm’s new and current publications and successfully introduced to the target market (Educational Institutions).
• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives.
• Achieved growth and hit sales targets by managing the sales team.
• Build and promote strong, long-lasting customer relationship by understanding their needs.
• Presented sales, revenue and expenses reports and realistic forecasts to the management team
• Wrote, proofed, edited sales proposals and all business related correspondence.
• Addressed customer questions and concerns regarding products, prices and availability.
• Delivered exceptional account service to strengthen customer loyalty.

• Explored new markets in Asia and Sub-continent resulting in expansion of flowers business.
• Planned, created and implemented channel sales strategies to support flowers selling.
• Increased floral channel network and achieved geographical penetration in Asia and
• Middle-East markets.
• Coached and trained 10 sales officers that led to an increase in 30% revenue.
• Monitored, reviewed and evaluated the performance of sales officers to achieve the overall sales target.
• Created and implemented innovative marketing campaigns to achieve growth in floral industry.
• Gained substantial recognition through effective and customized sales presentations towards target segments.
• Prepared sales and revenue reports for the CEO to understand the updated business status.
• Formulated survey questionnaire for the target segments in order to analyze their needs precisely.
• Wrote, proofed, edited sales proposals and all business related correspondence.
• Addressed customer questions and concerns regarding products, prices and availability.
• Delivered exceptional account service to strengthen customer loyalty.

• Conducted research and sorted right segmentation for the organization to hit the target segment aggressively.
• Established 30 new corporate accounts within first quarter through successful client development.
• Increased sales revenue by 50% through successful client development and retention in a niche market.
• Completed on average 35 daily outbound calls generating qualified leads for the company's products.
• Scheduled an average of 10 appointments per week in a niche segment.
• Grew customer base from 10 accounts to 100 corporate accounts.
• Upsold and cross sold the products to new and existing customers, generating incremental revenue as desired by the management.
• Directed a team of 5 sales executives and achieved team sales objective consistently.
• Managed a portfolio of 100 corporate accounts that generated the targeted revenue per month through acquisition of repeated business from the clients.
• Consistently secured new accounts, resulting in a 50% increase in year over year revenue.
• Developed and executed annual sales plans and strategies for the assigned segment.
• Monitored market conditions, product innovations, competitor activity and adjusted account sales approach to address latest market developments.
• Wrote, proofed, edited sales proposals and all business related correspondence.
• Addressed customer questions and concerns regarding products, prices and availability.
• Delivered exceptional account service to strengthen customer loyalty.

• Developed and implemented sales strategy yielded in the achievement of monthly revenue target set by the management.
• Planned, created and delivered result oriented sales presentations.
• Managed a portfolio of 250 corporate accounts, which generated PKR. 500,000/- sales revenue per month.
• Created effective liaison with the internal support departments and external stakeholders ensuring quality after sales support to the clients.
• Supervised 15 sales executives / account managers that led to achieve monthly / yearly sales target set by the management.
• Trained sales teams on technical products /services and issues both on the job and in-house seminars conducted by the organization.
• Developed and expanded existing customer sales by PKR. 300,000 within a quarter.
• Ranked number one Sales Leader of a team achieved highest sales revenue with minimum resources utilized compared to other competitor teams.
• Negotiated details of contracts, payments and prepared sales contracts and order forms.
• Wrote, proofed, edited sales proposals and all business related correspondence.

• Re-engineered training programs of the organization as per the standards and needs of the employees that resulted in better productivity to their respective departments.
• Worked collaboratively with HR personnel and improved the content of training collateral and procedures.
• Formulated bids on behalf of the company to obtain construction business from private and government sectors.
• Developed business strategy to penetrate the target market in order to expand customer base.